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From the Age of Billboards to the Age of Data
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How Technology Empowered Consumers
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Data: The New Currency of Marketing
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Algorithms: The Invisible Hands
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Case Study: Nike’s Digital Transformation
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AI in the Digital Shift
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Quiz
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Assignment – Digital Marketing Audit
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The Definition of Digital Marketing
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The Digital Marketing Funnel
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The Core Pillars of Digital Marketing
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The Business Impact of Digital Marketing
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AI in Digital Marketing
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Green Skills in Digital Marketing
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Case Study – Airbnb’s Digital Success
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Quiz
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Assignment – Consumer Behavior & Digital Funnel Analysis
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What is a Digital Ecosystem?
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The Three Media Types
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How channels work together
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Technology & Data as the Ecosystem Glue
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AI Across the Ecosystem
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Green Skills across the Ecosystem
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Case Study : Sephora’s Digital Ecosystem
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Quiz
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Assignment – Digital Strategy & KPI Design for Your Company
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The Power of Content Marketing
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Building a Content Strategy
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Social Media Management Essentials
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AI for Content Creation
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Green Skills in Content Marketing
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Case Study : Patagonia’s “Don’t Buy This Jacket” Campaign
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Quiz
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Assignment : Content Calendar & Campaign Plan
