Assistant Brand Manager

Categories: Marketing

Course Content

Brand Strategy Foundations
Develop a strategic understanding of what a brand is, how it creates value, and how to define a clear positioning.

What is a Brand & Why it Matters
Mini Practical Examples (Strategic Level)
Quiz
Brand Positioning & Target Audience
Mini Practical Examples (Strategic Level)
Quiz
Challenge : Positioning Map and Audience Insight Report
Brand Architecture & Naming
Mini Practical Examples (Strategic Level)
Quiz
Challenge : Brand Architecture Assessment and Naming Recommendation
Purpose, Vision & Mission
Mini Examples (Strategic Level)
Quiz
Challenge : Purpose, Vision & Mission Strategic Reconstruction

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